Please be aware that Genio Pago provide both Standard and Specific industry products. Please do not hesitate to contact our support.
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With SmartPay Genie, businesses of any risk profile can
benefit from
efficient, reliable
payment processing designed to meet their needs.
- Logo
- Color
Genio Pago, Our Signature 'S' for Seamless Payment Solutions asset and guideline
In the competitive landscape of today’s market, Genio Pago proudly features the 'S' symbol as a core element of our brand identity. This emblem sets us apart with instant recognition across various platforms and signifies our commitment to excellence in payment solutions. Paired with our distinctive signature color, the 'S' symbol reinforces our dedication to providing seamless payment processing for businesses of all risk levels, ensuring clarity and reliability in every transaction.
Logo variants for versatile branding
Genio Pago provides three logo designs for diverse communication needs, ensuring cohesive brand visibility across all platforms.
Primary logo
The extended design of our primary logo ensures clear and impactful recognition, reinforcing Genio Pago brand across all communications.
Secondary logo
The 'S' symbol provides a clear and simple brand presence, effectively symbolizing Genio Pago without the need for the full brand name.
Tertiary logo
The vertical tertiary logo is ideal for scenarios with limited other elements, as it occupies more space and ensures prominence in minimalistic settings.
Primary logo
We have three types of logos we can implement across different forms of communication.
Primary logo
Use the logo against a white background to maintain a sleek, professional style. The black and orange colors accentuate Genio Pago vibrant identity, ensuring high visibility and impact.
Ideal for dark backgrounds and imagery
Use the white version on dark backgrounds or imagery to ensure the logo stands out and maintains brand consistency. This approach accentuates Genio Pago vibrant orange palette, boosting visibility and impact.
Best for light backgrounds to enhance contrast
Use the black version on lighter backgrounds or imagery to ensure clear visibility and strong contrast, maintaining the uniqueness of Genio Pago brand identity.
Secondary logo
Use the logo on white backgrounds to maintain a clean and professional appearance.
Secondary logo
Use the white version on darker backgrounds or imagery to ensure clear visibility and contrast.
Secondary logo (Simplified)
Use the black version on lighter color backgrounds or imagery to ensure clear visibility and contrast.
Secondary logo (Simplified)
Use the black version on lighter color backgrounds or imagery to ensure clear visibility and contrast.
Tertiary logo
We have three types of logos we can implement across different forms of communication.
Tertiary logo
Use the logo on white backgrounds.
Tertiary logo (Simplified)
Use the white version on darker backgrounds or imagery.
Tertiary logo (Simplified)
Use the black version on lighter color backgrounds or imagery.
Primary logo readability
When placing the Genio Pago logo on any background, ensure it has a high contrast ratio for optimal readability. If the contrast is insufficient, adjust or change the background to maintain clear visibility and color clarity.
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Secondary logo readability
When using the 'S' symbol as the secondary logo, place it on a background with strong contrast to ensure it stands out clearly. If the contrast is too low, adjust the background or select a different one to maintain the simplicity and strong recognition that define SmartPay Genie's brand.
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Wordmark
Our wordmark is primarily in Genio Pago’s signature orange but can be used in black or white when needed. Approval from the brand team is required for any deviations to maintain brand consistency.
Do’s and don'ts
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Genio Pago
Overview
Primary logo
Secondary logo
Tertiary logo
Primary logo readability
Secondary logo readability
Wordmark
Do’s and don'ts
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